Why do leading brands of T&M advertise in EFY - Electronics for You

Why Do Leading Brands Of Test & Measurement Advertise In Electronics For You?

  • To build awareness about their brand and the range of products offered.
  • To increase sales in India.
  • To strengthen their brand value, thus influencing customers to pay a premium for their products.
  • To attract leading players to become their channel partners, ISVs or system integrators.

Tell Me More About Electronics For You

  • An English monthly publication that's available in print and digital editions.
  • The first issue was published in January 1969.
  • Positioned as a magazine that helps decision makers and influencers take informed ‘technical decisions’ related to electronics.
  • World's leading electronics publication in terms of:
    • Number of editorial and
    • Number of advertisement pages
  • Circulated through news-stands and through paid-subscriptions (57:43 ratio).
  • Print edition is available across India. Paid subscribers span 6000-plus pin codes.
  • Print-order varies between 60,000 to 80,000 copies--resulting in an average readership of 500,000 readers.
  • Digital editions available as e-zine (Web) and as apps for Android, iOS, Kindle, Nooks, etc.
  • E-zine and tablet editions read by 5000-plus readers across the globe.
  • Distributed at all leading electronics events of India (20-plus events).
  • Facebook page (design electronics) engages over 782,545 electronics design enthusiasts--perhaps world's largest social media community for electronics design.

Who Read Electronics For You?

Who Read Electronics For You

What Is T & M Connect

  • We publish a monthly series on Test & Measurement Equipment that updates our readers about what’s new in the particular product category in last 1 year.
  • We publish 4 to 5 Buying Guides on T&M products—every year.
  • We publish interviews of tech experts who discuss latest tech trends or best practices related to Test & Measurement Equipment.
  • We publish many high-quality Tech Articles and Application Notes that help engineers in improving their use of T&M equipment.
  • All segments of T&M users and T&M-related decision makers are readers of EFY, be it: design engineers, test & maintenance engineers, R&D personnel, hobbyists/DIYers, academicians, CXOs, et al.

What Can You Achieve By Advertising In Electronics For You

  • Establish a direct connect with technical personnel who are either decision makers or influencers for T&M equipment your presence/brand in the Indian market.
  • Generate orders for samples, evaluation kits or development boards from design engineers.
  • Increase the brand value, wherein customers would be ready to pay a premium for your products.
  • Establish or expand your network of channel partners and ISVs.

What’s The Proof That Advertising In Electronics For You Works?

India Is An Important Market for test & measurement suppliers
And Electronics For You opens doors to this market