Leading Brands of Electronics (EFY Mar 2021)
March 3, 2021Leading Brands of Electronics (EFY Apr 2021)
April 8, 2021Leading Brands of Electronics (EFY Mar 2021)
March 3, 2021Leading Brands of Electronics (EFY Apr 2021)
April 8, 2021
MEDIA KIT: Electronics For You
Born in 1969.
At IIT Madras.
(India’s Leading Engineering Institution)
Mission:
Enable informed decisions
related
to Technology.
Decisions could be connected with R&D, purchase, deployment, investment, career or education, but as long as they are connected with tech, Electronics For You magazine's mission is to help its readers in making informed decisions.
Editorial
Calendar Scrapped
Effective 2021, we’ve decided that we will no longer be publishing our Editorial Calendar. Instead, we will be sharing the list of key topics that we strive to drive. But, without any guarantees. We want to retain the right (and power) to throw not-so-great content into the dustbin and not waste trees on it.
4 Audience Segments.
4 Editorial Sections.
Entire content of the magazine has been divided into 4 separate sections. Each section targets a specific target audience, and helps them make their informed decisions.
1. TECH
Features technology trends & innovations.
For all those interested in latest technology.
This section appeals to a broad spectrum of EFY’s audience, who want to know what's cutting edge, and why is it important.
2. DESIGN
Section focused on Electronics Design.
Features content that enables R&D and Design Engineers to design electronics circuits, embedded systems and complete systems.
3. DIY
Features DO IT YOURSELF (DIY) content.
Targets DIY enthusiasts.
Many R&D and Design professionals refer to this section too, for ideas on how to solve their design challenges.
4. INVEST
Features content that assists “investment” related decisions.
A section targeting CXO-level audience which takes decisions related to investments.
Be it investing in deploying IoT in a factory, or investing in an SMT line. Or, figuring out how recent government policy will affect business opportunities. It's all discussed here.
Both Formats
Print & E-zine
Electronics For You is available in
both formats:
print and e-zine.
The PRINT edition is sold to readers via news-stands or they subscribe to it from our website.
The E-ZINE edition is sold as individual editions or subscriptions, from our website, and also through the website of our partner: Magzter.
World’s Only Electronics
Magazine for Whom
Readers STILL PAY!
Are you aware of
any electronics magazine
for which readers still pay?
We've scanned the list of all popular publication--including German and Japanese publication.
We could not find any.
Except one: Electronics For You.
Independent
Study Confirms
EFY’s market-share is
35 TIMES as that
of nearest competitor!
ELCINA (India's Leading Electronics Industry Association) and IMRB (India's Leading B2B Market Research Agency) conducted India's 1st survey of media consumption pattern of India's electronics fraternity.
This report, which can be bought from ELCINA's website, confirmed that Electronics For You occupies 78.8% market-share while IEEE's SPECTRUM which occupies the 2nd slot, has 2% market share only!
What about the rest?
"No comments"
electronics for you
EXPRESS
The curated e-zine avatar of Electronics For You.
In simpler words, electronics for you EXPRESS (aka EFY Express) is an e-zine only publication with select editorial and advertisements taken from Electronics For You.
It has a simple mission: Reach out to the Digital generation, across the globe, and influence them to want to upgrade to the flagship publication.
Launched in Nov 2020, EFY Express is exposed to 300,000-plus techies, with the aim to exceed half-a-million within 6 months of its launch.
EFY’s Supporting Eco-system
These are digital properties related to Electronics For You, which enable us to maintain healthy levels of readership…
electronicsforu.com
1.5 Million Unique Users Annually
FACEBOOK:
EFY's Design Engineer's Community
1 Million-plus Followers
LINKEDIN:
Electronics India
13K-plus Followers
Circulation & Readership Stats
Due to Covid, there has been a slight impact on circulation--especially sales via news-stands, and distribution of copies at events, the launch of EFY Express has enabled us to cover the gaps and connect with an even larger audience.
Following figures provide a broad average…
Estimated Unique Readership of EFY (Print), EFY (e-Zine) and EFY Express (E-zine)
Monthly: 350,000+
Annually: 600,000+
Monthly Breakup of Readership
EFY Print: 200,000
(Based on 4:1 ratio (readers: copies) for print publications)
EFY E-zine: 50,000
EFY Express: 100,000
((Expanding rapidly)
FOOT NOTES
1. We provide bonus publicity via promotion of ad and brand/logo via our Leading Supplier of Electronics monthly emailer
2. The actual readership for print might be a bit lower in 2021, due to lower reader-to-copy ratio because of Corona
3. But, readership via EFY Express is expanding at a very high pace now and expected to touch 200,000 before end of 2021
LET’S DISCUSS
MARKETING...
DISCLAIMER:
Your Ads May Not Generate Phone Calls.
Our recent surveys of our readers indicate:
1. Very few readers pick up the phone and call after seeing an ad (less than 15%)
2. Most readers instead Google and visit your website (60-plus %)
3. Some readers shoot an email with a query (20-plus %)
TIP: To identify the BEST IMPACT of your advertising, check Google Analytics of your website, and see if there's been a surge in traffic--especially (i) Direct traffic and Search traffic for products or offers mentioned in your ad.
Different Needs.
Different Options.
Premium Pages
The Cover Strip, Gate-fold, Inside Cover, Back Cover, and few more offer the ability for brands to communicate their Premium to their target audience.
Branding Pages
Ads placed along with editorial pages throughout the magazine offer a good opportunity for Branding and Response Generation.
All four editorial sections feature Branding Ads: Tech, Design, DIY and Invest.
Business Pages
If 'immediate' Return-on-Investment is your primary concern, and you don't want to invest in Brand Awareness or Brand Building, then this section placed near the end of the magazine is perfect for you.
Here, ads appear one in front of the other. No editorial pages in between.
Response Ads
These are similar to Classified ads in news-papers. They are the MOST budget-friendly ads available in Electronics For You. They appear right at the end.
Ad Sizes to Suit Budgets
Electronics For You offers a range of ad sizes to ensure that we have an option to suit your budget. Here's a showcase of different types and sizes of ads, displayed in the order of most budget-friendly first...
Response Ads
Strip Ad (Horizontal)
Strip Ad (Vertical)
Half Page (Vertical)
Strip Ad (Horizontal)
Full Page
Double Spread
TARIFF @ GLANCE
| TARIFF AT A GLANCE | |||||
| EFY | EFY | EFY XP | |||
| IMPACT | Ad Size / Positions | US$ | INR | US$ | INR |
| BIG BANG | Front Gatefold | $3,940 | ₹225,000 | - | - |
| BIG BANG | Art Paper Insert (2 sided ad) | $3,500 | ₹200,000 | - | - |
| PREMIUM | Back cover | $2,630 | ₹155,000 | - | - |
| PREMIUM | Opening page (Facing IFC) | $2,440 | ₹126,500 | - | - |
| PREMIUM | Inside front cover (IFC) | $2,535 | ₹135,000 | - | - |
| PREMIUM | Opposite Contents | $2,340 | ₹126,500 | - | - |
| PREMIUM | Inside back cover (IBC) | $2,340 | ₹120,000 | - | - |
| PREMIUM | Last page (Facing IBC) | $2,240 | ₹110,000 | - | - |
| PREMIUM | Front Cover Strip | $2,535 | ₹135,000 | - | - |
| PREMIUM | Pages 7, 9, 11, 13, 15,17, 19, 21 | $2,145 | ₹99,990 | - | - |
| BRANDING | Full page | $1,950 | ₹85,000 | $350 | ₹20,000 |
| BRANDING | Half page | $1,200 | ₹52,000 | $220 | ₹12,500 |
| BRANDING | Quarter page | $750 | ₹32,000 | - | - |
| BRANDING | Strip ad (V) | $900 | ₹45,000 | - | - |
| BRANDING | Strip ad (H) | $700 | ₹30,000 | - | - |
| BRANDING | Double spread | $2,925 | ₹127,500 | $630 | ₹36,000 |
| ROI | BIZ Page: Full Page | $1,465 | ₹63,750 | - | - |
| ROI | BIZ Page: Half Page | $900 | ₹39,000 | - | - |
| CLASSIFIEDS | Response Page | $425 | ₹16,500 | - | - |
Special Deals & Offers
Reboot Industry:
The Extra Deliverables
An initiative to enable electronics industry to reboot faster.
Under this initiative, Series Discounts have been increased. Discount structure has been made pyramidal. And, extra freebies have been added to provide advertisers with best possible return-on-investment (RoI).
|
SIZE OF AD |
ITW (Response) |
FREE COPIES |
Leading Supplier Newsletter |
Ad Index |
Suppliers’ Index |
Same Ad in EFY Express |
Audit of Ad |
|
Full Page |
ITW (Lite) |
100 |
FREE |
FREE |
FREE |
FREE |
FREE |
|
Half Page |
ITW (Lite) |
50 |
FREE |
FREE |
FREE |
FREE |
FREE |
|
Qtr Page or Others |
ITW (Super Lite) |
25 |
NA |
FREE |
FREE |
FREE |
FREE |
Make in India
An initiative to promote Manufacturing of Electronics in India
What is Electronics For You doing to help accelerate electronics manufacturing?
That’s the question we keep asking ourselves
Our latest initiative in this direction is the launch of “Make in India” offer to drive growth of organisations that play a critical role in the electronics manufacturing eco-system.
Herein, firms that supply manufacturing equipment or tools, or are EMS providers, or provide design services– will enjoy a ‘first time in the history’ pricing on advertisements published in Electronics For You’s INVEST Section.
The INVEST section features stories aimed at enabling technopreneurs and senior business and technology leaders in taking informed decisions related to business strategy, policy and market.
Plus, these ads will get published for FREE
in EFY Express too.
Gift of Knowledge
Would you like to occupy the TOP OF THE MIND slot amongst your customers and prospects?
Would you like them to be reminded of YOU every month?
Would you like to send them a gift that will not caste a doubt on their or your integrity?
Gift of Knowledge is a scheme, wherein we send Electronics For You magazine in special packing along with customised letters from the editor, mentioning and thanking the sponsor (YOU)--every month.
A very attractive offer has been designed for the sponsors.
Brands That Advertise
Here's a list of leading brands that have advertised in recent times...
IN A NUTSHELL
